An experience you will love

Over the past few weeks we’ve been sharing some of our thoughts on why we’re starting TakeMeAway. Naturally we also need to make sure the app is fun to use and something you come back to again and again. Our app is designed with these four principles in mind:

  1. Inspiration and excitement - Like what you see? Swipe right and we'll find you somewhere to stay.
  2. You are in control - Pick your budget and we'll find you somewhere you could be next weekend.
  3. Book your weekend away safely - our partners are trusted companies in the world of travel. We’ll talk about them another time, but we are serious in keeping you safe.
  4. Save you time - no need to waste hours comparing hotels and flights and checking if it fits your budget. We do the work to provide you with a hassle-free and fun experience.

How do we know that these four things are what the user wants and if we’re delivering on our promises? We are relying on you!

In the short term we have a select group of beta testers who will using the app in anger to see if things are working properly. Closer to the launch we will open up a public beta to get your feedback.

Stay up to date by subscribing to our newsletter and as always if you have any thoughts, shoot us an email -

Where do you want to be this weekend?

Answering our tagline is the question that TakeMeAway wants to solve. But why are we limiting our ‘scope’ to only weekends? Why not provide an app that covers say week-long holidays?

We can use a key component of startup theory to answer these questions - what is the problem you want to solve. Last week we discussed the problems we saw with Travel solutions and thus a reason ‘why’ for building the app. But we really need to be more specific in narrowing down which part of the ‘travel experience’ has the most pains.

In 2015, more than half of the tourism trips that EU residents made (58.2%) were short - i.e. a maximum of three nights. On top of that 78% of Europeans make trips within the EU itself (you can have a look at the analysis here). We concluded that most likely these three nights would fall within a weekend and that due to the short distances European cities are a great place to be for the weekend.

But how far in advance would you normally book? If it’s for a special occasion you are likely to book a few months in advance to secure exactly what you want - we believe this market is well served. However we’ve seen a surge in last minute travel (especially for hotels). For good reasons too; there has been a paradigm shift where prices are actually getting cheaper the closer you get to travel.

This means weekend trips can be affordable last minute - especially if you are open to be inspired. And Europe is full of amazing places to inspire you!

We defined ‘last minute’ as ‘this or next weekend’ (for us, this is flying out Friday evening and returning Sunday evening). In a future article we’ll share some example deals of what is possible last minute. We’re excited once we launch to listen to what our users think of the experience. We want you to be in great locations with minimum fuss!

Which leads us nicely to setting the scene for our next blog post - what is important in providing a great experience and how we plan to go about this with our Minimal Viable Product (‘MVP’). Let us know if you have some ideas yourselves via!

Another travel app?

‘Does the world need another Travel App’? It is a question we get asked on a regular basis here at TakeMeAway; and our followers may have asked themselves the same thing.

Both myself and Tom consider ourselves seasoned travellers. We’ve used and Expedia ourselves (a lot) when planning travel - both locally and all around the world. We found the user experience wasn’t exactly what we were looking for - and so we built TakeMeAway.

We had two aims when we started developing the app:

  1. To make travel what it should be - an inspirational and exciting experience.
  2. To allow the user to set their budget and book their last minute weekend away safely.

In addition existing ‘solutions’ are cumbersome and non-transparent. Especially for last minute weekend getaways. We aim to revitalise the travel experience and inspire travellers to find their perfect getaway.

We’re careful not to use the word ‘revolutionise’ with our app - th. But we can certainly try to create an elegant solution that doesn’t limit and frustrate our users. Especially with an app focusing on the last minute travel. I sincerely hope we can live up to such ambition once our app is released!

Next week, we’ll discuss why last minute travel is so important along with why we’re focusing on only weekends.

In the meantime, think about your own experiences with travel apps and if you have any thoughts and ideas, please share it with us via

Hello and Welcome!

Today we publicly launch our brand TakeMeAway and begin sharing our journey with you! We have come far in the last few months, making great strides not only in our app development, but also our branding; and we thank all those who have given their help so far.

What have we set out to accomplish? TakeMeAway helps you to be in great locations for the weekend, all within your budget. We aim to make travel what it should be - an inspirational and exciting experience.

Over the coming weeks we will be building up to our Android release on the 1st of February (don’t worry iPhone users, an iOS version will be released soon after). We will be sharing our ideas and thoughts on why we think this app will help you be in great locations and how far we aim to take our ideas.

We are super excited and want you to join us on this adventure! If you haven’t done so already, sign up to our newsletter at - you can also follow us on InstagramTwitter and Facebook.

Where do you want to be this weekend? #TakeMeAway

Junaid and Tom

p.s - if you want to get hold of us directly, email us at